Head, Media & Go-To-Market at 9mobile Nigeria

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9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.

We are recruiting to fill the position below:

Job Title: Head, Media & Go-To-Market
Job ID: IRC4873
Location: Lagos

Job Summary

  • Develop and ensure implementation of the company’s media planning strategies consistent with brand marketing objectives across all segments
  • Ensure effective visibility in media channels and consumer touch points for the corporate and product brands and efficient media buy
  • Lead and develop go-to-market strategy and process for service or product launch
  • Align with cross-functional team to ensure all route-to-market are explored and P&S launch operations run smoothly to reach the last mile.

Principal Functions

  • Develop an effective media planning and management strategy for all media channels
  • Develop an effective route-to- market strategy for
  • Provide input to the articulation of EMTS’s go to-market plus media planning and management strategies as well as its go-to-market strategies including policies, procedures and guidelines
  • Keep abreast of global and local best practice as it relates to product & services go-to-market as well as media strategy, planning, buying and management
  • Continuously review the unit’s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced team performance
  • Identify required resources, personnel and funding to achieve the unit’s strategy
  • Establish and maintain relationships with internal and external stakeholders especially media agencies.


  • Coordinate all activities of the GTM and media planning and management unit and ensure compliance with defined policies, procedures and guidelines
  • Coordinate the development of GTM and media strategies and plans in-line with brief from all user groups to deliver campaigns that meetuser requirements showing medium, timing, fighting pattern, weight and cost estimate
  • Execute media plans for promotions, events/sponsorship and other marketing activities/ initiatives and evaluate effectiveness and efficiency of campaigns via GRP, CPT, Reach/Frequency, Audience rating etc
  • Generate in-depth insights via clear and deep consumer needs understanding including   customer validation, customer persona creation etc


  • Provide input to all media planning and monitoring contracts with vendors/media agencies as required and monitor/manage them to ensure adherence with service level agreements
  • Ensure GTM and media operations are in line with international best practice
  • Interpret customer analysis and media research as well as other marketing data for usable insights and turn into measurable impact
  • Recommend targeted, innovative media vehicles consistent with media strategies including possible barter arrangements
  • Articulate and recommend customer relevant go-to-market vehicles suitable for specific product/service launch
  • Source in-country market, regional and global insights/ideas for competitive benchmarking and decision-making
  • Coordinate the development process for strategic media planning and buying across traditional (TV, Radio, Print, Outdoor) and non-traditional (Online, Mobile etc) media
  • Implement unit’s work programs and plans in line with agreed upon procedures and guidelines
  • Plan and manage the human and material resources of the unit to optimize performance, morale and enhance productivity
  • Manage inter-functional relations to ensure synergy across various departmental functions
  • Provide leadership and guidance to team members and manage subordinates’ performance towards the achievement of overall team objectives
  • Manage assigned budgets and delivery timelines to deliver maximum benefit to the business
  • Prepare/compile agreed periodic activity and performance reports for the attention of the Director, Marketing Communication
  • Manage and coordinate activities  GTM & media to ensure timely and appropriate delivery of all briefed projects
  • Perform other duties as assigned by Director Marketing Communication.

Educational Requirements

  • First Degree in a relevant discipline from a recognized university.
  • An MBA or relevant postgraduate/ professional qualification
  • Minimum of eight (8) years’ work experience with at least three (3) years at managerial level.

Experience, Skills & Competencies

  • Industry knowledge
  • Media and Public Relations Planning and Management
  • Campaign Management.


  • Strategic thinking
  • Innovation
  • Results Orientation
  • Leadership & People Management
  • Presentation/Facilitation
  • Influencing/Negotiation
  • Relationship Management
  • Communication
  • Personal Effectiveness


  • Customer Focus
  • Passion for Excellence
  • Integrity
  • Empowering people
  • Growing people
  • Team work

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online


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