Regional Sales Manager at Salpha Energy Limited

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    Salpha Energy is a for profit social business and manufactures honest, reliable solar products designed to help people living off the electric grid. We’re passionate about off-grid energy.

    We are recruiting to fill the position below:

    Job Title: Regional Sales Manager
    Location: Kano
    Employment Type: Full-time

    Job Summary

    • As the Regional Sales Lead, you will be the company’s senior sales representative in the region and take accountability for overall business performance in the territory.
    • Develop and execute the business plan, including sales targets and form strategic relationships with key customers, government, and other stakeholders.

    Specific Duties and Responsibilities

    • As the regional sales lead, you will account for the overall sales/business performance in the region.
    • Develop and execute marketing and sales plan within the region and achieve sales target.
    • Implement Sales targets in areas of responsibility including that of sales officers within your region.
    • Achieve planned distribution targets.
    • Coordinate marketing events/promotions to create awareness and enhance sales volume within your region of operation and control.
    • Generate weekly, monthly, and annual sales report of the region for the Organization.
    • Manage the company’s own retail outlets and manage a direct sales team to drive sales output within the region of coverage.
    • Support of sell-out activities in specialized trade and dealer’s outlets.
    • Carry out market intelligence and furnish management regular report on output.
    • Identify, recruite and develop dealers and specialized sell out channels for retail and users in the defined territory
    • Ensure Entrepreneurial turnover and profit responsibility for the region.
    • Regular and effective customer visits and follow-ups considering revenue development and needs of the customer.
    • Develop annual joint business plans with key distributors and channels to help drive their business targets and overall company’s sales goals.
    • Develop a good understanding of products, competition, and key success factors to drive value and volume achievement in the region.
    • Monitor stock levels of distributors for prompt replenishment, to avoid stock-outs.
    • Motivate sales team in your region by leading through example, resolving conflicts, and driving business performance.
    • Drives available marketing resources and uses those resources appropriately and as needed.

    Other Essential Duties:

    • Represent and promote the company’s image in the industry and Region.
    • Maintain a hitch-free delivery to the customers within the region and strive to resolve complaints within 24 hours if they arise.
    • Develop work plans for sales officer and Customer Relations Officers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development need.

    Requirements / Skills

    • Bachelor’s Degree in Marketing, Economics, Business Administration or any Social Science or related fields.
    • 4 – 7 years experience in sales and Business Development especially in FMCG company.
    • Excellent communication skills with the ability to close sales.
    • Good computer knowledge especially Microsoft word, excel, PowerPoint.
    • Ability to work with little or no supervision.
    • Good knowledge of sales techniques.
    • Good knowledge of the job location and its environs as well as it business potentials.
    • Excellent knowledge of B2B and B2C business models
    • Must have worked in the capacity of a sales manager.

    Application Closing Date
    Not Specified.

    Method of Application
    Interested and qualified candidates should send their CV to: using the Job Title as the subject of the mail.


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