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Shopper Insights Manager at the Coca-Cola Company

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The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position of:

Job Title: Shopper Insights Manager
Job Requisition: R-77679
Location: Lagos
Job Type: Full time
Travel Required: 00% – 25%
Relocation Provided: No

Job Description Summary
What You’ll Do for Us:

Shopper insights:

  • Leads development of shopper understanding with focus on key Africa operating unit channels and shopper journey. Generate key shopper insights by channel.
  • Ensure that key category, and shopper marketing plans are reflective of changing shopper need states and behavior.
  • Lead the mining of digital shopper insights and work closely with the Customer and Commercial and Integrated Marketing teams to drive the execution of digital and ecommerce plans.
  • Model and promote a shopper-first mentality throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights.
  • Devise, manage and deliver insights to Inter to support package design, design guidance and standards and apply thinking marketing around consumer journey (Experience Orchestration and Experience Consistency).

Commercial Insights:

  • Partner with the Category Leads and the Customer and Commercial leads with clear actionable commercial insights based on primary sales, channel, pack, price linked analytics.
  • Lead all ad hoc research projects across categories that include price, pack or channel variables – example conjoint studies.
  • Provide strategic oversight and guidance to business plans, growth forecasts, brand strategies and new product launch plans for all brands in Africa Portfolio.
  • Carry out duties equally through her/his team (including situational coaching and talent development) and individually; and interacting regularly with the Insights Lead, Insights Team, Global Insights lead, Marketing Lead and broader marketing and Customer & Commercial teams.

Qualification and Requirements

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  • Bachelor’s Degree in Marketing or related fields
  • 5+ years of senior leadership experience including Market Research, Shopper insights, Commercial Analytics preference for additional Marketing, Innovation, experience.
  • Knowledge in Market research techniques
  • Knowledge in Insight approaches, trends and latest industry thinking Marketing execution experience.
  • Be a key partner with business and P&L owners to enable better decision making founded on deep consumer, macro forces and commercial insights.
  • Provide customer support to brands and Operating Unit to enable brand equity building and consumer relationship building, recruitment and loyalty across the portfolio.

What We Can Do for You

  • You will be part of the Africa team where teams are the new heroes, and our leaders are inclusive orchestrators.
  • Together, in pursuit of our Company Vision to craft  Loved Brands,, done sustainably, for a better shared future, we will:
    • Leverage our Bounderless Network
    • Make our Cuture Code inevitable
    • Build winning Capabilties
    • Change the DNA of our organization to becoming Adaptable.

Application Closing Date
27th October, 2022.

Method of Application
Interested and qualified candidates should:
Click here to apply online

Note

  • We are doing our best to create a seamless candidate experience for you as you apply for roles within the company.
  • Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.

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